Experience

Regional Senior Marketing Manager

2001–July 2009
Wrigley
Balkan East
Part of Romanian Business Women hall of Fame – 2008
  • Managed 5 countries and 6 brands
  • Covered consumer marketing, media, research.
  • Prepared local marketing strategy in order to achieve sales volume and profit goals, turnover and market shares, based on consumers hints
  • Leader in confectionary market in all countries
  • Part of leadership team counsel
  • Supervised 3 direct reports (3 local reports)

Marketing Manager

1997–2001
Wrigley
Romania
  • Managed all activities covering : marketing , research, trademarketing, PR, Media
  • Opened Marketing dept and initiated 2 positions : Brand Manager and Research Analyst
  • Enlarged portfolio from 1 brand to 3 brands
  • Supervised 2 individuals

Group Brand Manager

1996–1997
Coca-Cola
Romania
  • Worked directly with European headquarter since Marketing Manager position was open
  • Project leader for all strategic projects
  • Supervised 2 individuals

Marketing Manager

1995–1996
Wella
Romania
  • Managed both categories retail and hairdressers
  • Prepared and managed the introduction of Koleston Perfect
  • Supervised 2 individuals

Senior Brand Manager

1994–1995
Colgate-Palmolive
Romania
  • Supervised launches into body care category: Palmolive Shampoo, Cream and Shaving Cream and as well the introduction of Mennen Speed sticks deodorant.
  • Prepared and managed the implementation of the first ever consumer promotion into Romanian market
  • Supervised 4 individuals

Senior Brand Manager

1993–1994
Colgate-Palmolive
Hungary
  • Start-up marketing community
  • Prepare the ground for the Axion launch.
  • Supervised 2 individuals

Brand Manager

1992-1993
Colgate-Palmolive
Romania
  • Achieved marketing skills into oral care category and supervised household care category
  • Introduced the following brands: ABC, Ajax, Vel, into Romanian market
  • Developed and managed the re-launch of Norvea and Supercristal brands
  • Got the exclusively Seal of approval for Colgate toothpaste from Romanian Dental Association
  • Supervised 2 individuals

Mechanical Engineer

1990-1992
Norvea
Romania
  • Conducted technological process in Manufacturing Plastic Plant.
  • Supervised 40 people – operators for injection and blow molding machines, mechanics and electricians for maintenance
  • Got experience into a production facility


Education

Churchill House - English School - UK ( August 1993 )
Computer Course - IROMA Bucharest ( May 1992 )
Brasov University , Mechanical Engineering Faculty ( 9/85 - 6/90 )
Braila College of Mathematics and Physics # 2 ( 9/81 - 7/85 )

Interests

Communications , Psychology as it relates to develop human potential, Painting , Reading




Developed by Aello Computers